IHUOMA

Why IHUOMA?

Meaning ~ 'I am Fortune, I am Favoured, I am Love'

‘The creative in me wanted to do things differently ... I wanted to create something luxurious using exquisite fabrics and the finest materials & components that would complement and celebrate our glorious melanin hues. I wanted to create ART because WE, Black Women, are ART!

I wanted to design unique embroidery that spoke (to the culture and) to our spirit, like love letters from our ancestors - empowering us with wisdom, grace, love. Lingerie and lounge pieces that you would want to keep for an eternity & eventually pass on to your daughters, knowing that they would do the same to their daughters – designs that would become woven into one’s lineage almost. Lingerie that you would adorn for beautiful occasions, spent with SELF, as well as your lovers.

My desire was to create poetic lingerie that versed our stories and danced with our senses.  Creations that you would fall in love with again & again. That told stories, or evoked moods, reminders of far off exotic places or a welcoming space in time ~ wherever home is to you ~ special moments of pure love. This is what I want to evoke in my collections….

My collections are not just luxury lingerie but your higher spirit enveloping you with love, an expression of your identity and divinity, because of all women, black women are beautiful and deserving of beauty & art  caressing their skin & surrounding their essence ~ we are Feminine Divine.

Annabelle Ihuoma Mu'azu